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Insights: Ad Creative that Drives ROI on Facebook and Instagram
Running effective Facebook and Instagram advertising campaigns requires excellent marketing choices and ad creative. Choosing the right visuals, ad copy, and calls-to-action will offer you the best...
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Meet the 3 Drivers of User Acquisition Campaign Performance
There are dozens of ways to improve campaign performance. Everything from the color on a call to action button to testing a new platform can give you better results. But that doesn’t mean every UA...
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Apple iOS 14: Data Privacy and the IDFA Armageddon
At WWDC this year, Apple announced the depreciation of the iOS Users’ Identifier for Advertisers (IDFA) with the release of iOS 14. Without a doubt, this is the biggest change in the mobile app...
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